Are we asking the right questions about profit?

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Paul Vick on why we need to rethink the meaning of profitability and value to better reflect the real challenges of the environmental crisis

I sometimes wonder, “What is the fuss about creating sustainable buildings? We have had off-grid homes and cities for centuries in climates wetter, colder, and hotter than the UK.”

Key to our approach is rethinking the meaning of profit and value. We believe that profit extends far beyond short-term financial gains. It’s a concept that must also encompass the impact of architecture on the environment.

We are not strangers to these complexities. Since I founded the practice 17 years ago, we have undertaken low-energy new builds and retrofits (Passivhaus approaches) and are currently working on a 22-acre and a 5-acre regeneration project. Our projects include designing sustainable workspaces, such as a global telecoms HQ in London, mixed-use developments, and a vision document for the Diocese of London.

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