Few architects have been as lavishly published as Edwin Lutyens. Despite the essentially nostalgic nature of his buildings, Lutyens was a very modern architect when it came to marketing, a canny self-publicist acutely aware of the power of books and magazines in establishing his reputation.

Country Life magazine played an integral role in this, offering a perfect forum for Lutyens’ evocative re-workings of rustic and classical buildings. The magazine’s readers provided Lutyens’ early client base and he was adept at employing architectural imagery that spoke directly to their dreams and aspirations.

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